Meanwhile, fans of the national side are also cashing in on their team's progress.
In a bid to boost sales in the run up to the tournament, several South Korean companies launched promotions tied to the progress of the national squad -- perhaps gambling that on past form the side wouldn't make it past the first round.
Now, with the team already at the quarter-final stages, they're faced with having to make good on their promises.
To date though, with Korean companies swept up in the national mood, none seem to be begrudging coming up with cash.
Trigem, South Korea's second largest computer maker, says it will hand out some 3,000 flat screen computer monitors worth around $325 each as part of its promotion linked to South Korea making the quarter-finals.
Daewoo motors is set to cough up a total of around $1 million to customers who purchased a particular model of small car between May and June last year.
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2002/06/23 14:01:30
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